I'm Ashlee, the founder and director of multi award-winning luxury day spa, Eden Spa. With a degree in business majoring in Marketing, I am now lucky enough to inspire others. I'm a business coach to women in service-based businesses, helping them to grow and flourish.
I opened Eden Spa in 2011 with no prior beauty experience. Now I’m lucky enough to coach other women how to do the same.
Business growth and networking, PR and brand building.
I helped my coaching client triple her business in 12 weeks. It was such a rewarding time as a business coach. Through this experience, I have learnt that it's important to set realistic expectations with my other clients because some of them haven’t achieved this. It comes down to what the business owner is willing to do outside our coaching sessions.
I opened a second salon two years after opening my first. MAJOR FAIL. I got too excited. What I didn’t realise at the time was that my first location, while making good money, wasn’t at full capacity. I now know I should have continued to build that business and, when it was bursting at the seams, then look at opening a second location.
More face-to-face support, networking groups and online workshop with other businesses, all collaborating to help one another.
I regularly work on myself. I’m an empath so I feel other people’s energies and it can bring me down. I go to yoga, meditation and have regular Bowen therapy sessions. When I don’t focus on my own health and wellbeing, I notice that I struggle to juggle and manage all my hats - mum, wife, business coach, salon owner.
A 'To Do' list and ticking it off. I love the satisfaction you get when you tick off the items, even if I just send an important email.
Yes, Sommer Louise. She is a mindset coach. She helped me regain my confidence.
Mantra: Communication is key
'Start with Why' by Simon Sinek. Such a great book if you want to build your brand and business.
... ARE BLOODY AWESOME!"