I’m a writer and mum of three. I have over 20 years experience as word-wrangler in a variety of different contexts. And I love food!
I provide copywriting, content marketing and sustainability research to food businesses - especially the ones that are working to make the food system healthy and sustainable.
Backing myself in my own business and committing myself 100 per cent to writing has been one of the most personally rewarding things I’ve ever done. Each day I gain confidence in myself and master my craft just that little bit more.
I am a kinesthetic learner (I learn by doing and feeling) so I am always trying new things and experimenting to see what works for me and what doesn’t. That helps keep me pushing forward - whether in success or failure - because I am learning for next time.
I once took on a job that I knew after three days was wrong for me. It was horrible, and I quit after two months feeling like I’d failed in an important career step. However, I often look back on the knowledge that I gained in those two months and am amazed at how much I learnt. It also taught me what square-peg-in-a-round hole feels like - and whenever I start to have that feeling again, warning bells go off and I am now equipped with how to deal with it.
An understanding that success looks different to every business mum. Some of us want to build our businesses into multi-million dollar enterprises, some of us use them as a vehicle for flexibility. Life has its seasons and at different points in our lives we need different things from our businesses. It’s OK for our expectations to shift and change as our lives do.
I remind myself that I am privileged to be able to work in the way I do. I love spending my days writing and having a home-based business gives me the flexibility to look after my family in a way that makes me happy.
It’s old fashioned, but I love lists! I am a huge list maker - putting things down in a list helps my imagination (and panic) from spinning out of control about the size of the task at hand.
Taking breaks and going for walks (or, more likely, putting on a load of washing … ) when I have a creative block is not procrastination. It tends to jolt my brain in the right way to get back on track.
One of my children was recently diagnosed with dyslexia. To see her embrace that and flourish by understanding that her brain worked differently to others is a huge inspiration to me. It taught me a lot.
I used to lament that my career path was unconventional. Now I know that it’s my greatest selling point because of my diverse, transdisciplinary experience. It’s tempting to compare myself to others, but I have learnt to embrace the ways that I am different. So, I guess 'Embrace your uniqueness' is a mantra that I try to live by.
I’m a massive fan of the podcast Chat 10 Looks 3 by Leigh Sales and Annabel Crabb. Smart, funny women who support each other are the best.
... will be a force to be reckoned with in the future as society gets smarter about how we work."