Mumbition The Podcast

Episode 137: Busting Sleep Myths & Helping Parents Thrive

In this episode, we speak with Gerri Florence, founder of The Sleep Collective and former educator who helps families navigate the often overwhelming world of infant and child sleep. Drawing from her own deeply personal experiences — including years of IVF and the shock of early parenthood — Gerri shares how sleep support reshaped not only her wellbeing, but her entire understanding of what families truly need. She discusses the cultural and societal pressures that convince parents, especially mothers, that sleep deprivation is a badge of honour or something they simply have to endure. Gerri also breaks down the science behind sleep cycles, emotional regulation, and common misconceptions like “cry it out”, “gentle” sleep training, and what babies actually need to self‑settle. With compassion and clarity, she explains how her approach blends evidence‑based practices with a family’s unique temperament, values, and circumstances. From toddler sleep challenges to spotting medical issues that impact rest, Gerri empowers parents to trust their instincts, reduce the noise, and embrace support long before reaching breaking point.