00:00:04:00- 00:00:28:08

Claire

Hi, I'mClaire Waring, co-founder of Gether. My ambition has always been to unlock possibilityand new experiences with technology and with Gether. That's about using tech tolift and share the weight of family mental load, so that women can thrive intheir careers and men can be more actively involved in children's lives. Andreally, at its heart, Gether is about utility to help close the gender gap forall.

00:00:28:10- 00:00:53:17

Tracy Sheen

Good dayfolks. I'm Tracy Sheen, the digital guide. And I am on a mission to make techand AI less intimidating and more empowering, especially for women in business.So, I believe that digital literacy is the new business superpower and I wantevery woman to feel confident using tools that save time, reduce stress, andunlock new opportunities.

00:00:53:17- 00:01:16:18

Tracy Hall

My name isTracy Hall. I'm an author, speaker, and an advocate for victims of financialfraud and intimate fraud. And my ambition is to be inspiring, is to be useful.And I'm driven by the belief that no woman should lose her life savings, heridentity, or her future to a scammer. A system or a story that she didn'twrite.

00:01:16:20- 00:01:23:11

Tracy Hall

My businessexists to help women take back control of their money, their mindset, and thenext chapter.

00:01:23:18- 00:01:52:24

Lucy

Hi,everyone. I'm Lucy Kippist and I'm the host of Mumbition, the podcast by Mums& Co. In this episode, we're bringing together three remarkable women for afantastic panel discussion, all at the intersection of technology, experienceand the future of digital life. Joining us is Tracy Sheen, founder of theDigital Guide. She's a leading speaker and consultant for business ingovernment and corporate in the fields of AI and digital tools.

00:01:53:01- 00:02:18:10

Lucy

Then wehave Claire Waring. She's the founder of the app called Gether a groundbreakingapp designed to help support and tackle the mental load that women carry. Andfinally, Tracy Hall. She's the author of The Last Victim. She's a cybersecuritythought leader whose work is really helping women, particularly navigate the fastchanging landscape of online privacy, safety and digital resilience.

00:02:18:12- 00:02:33:05

Lucy

Together,we're going to have a great conversation about how technology can empower andsometimes overwhelm us. But how we really have to meet our needs and what ittakes to thrive in our digital first world. So let's get started.

00:02:33:24- 00:02:42:20

Lucy

What aphenomenal group of women we have. Joining us today on this new season of MumbitionWelcome, everyone. Great to have you here.

00:02:42:20- 00:02:52:15

Lucy

Now, you'reall three in varying stages of business and actually industries, but is thereanything that you wish you'd done really early on before you grew bigger?

When itcomes to creating automations or setting up systems or using tech?

Now over towhoever wants to go first. And I'll just ask you this.

00:03:03:18- 00:03:23:07

Tracy Sheen

me. Lucy.Absolutely. It was. I really wish that I had started documenting my processesway, way earlier than I did. Even the tiny things. Because, you know, when youhold it all in your head makes it really hard for you to grow or even todelegate later on.

00:03:23:07- 00:03:36:15

Tracy Sheen

So, evendown to, you know, exploring automation tools soon. But really, it was, youknow, not sexy, but getting nice policies and procedures down and out of myhead earlier than I did.

00:03:36:15- 00:03:45:21

Lucy

Such agreat tip. And if you were going to go about that, would the trusty Excelspreadsheet be kind of the tool to use for that direction, or. It's reallydoesn't matter.

00:03:47:00- 00:04:11:13

Tracy Sheen

Gosh. Now,my two favorite tools for this one is called Tango, as in the dance, and theother one is called guide, but it's spelt with a double D and both of them, asyou can imagine, AI driven, but they record your screen as you're doing it onceand then it takes the information and turns it into the walkthrough, or thepolicy, or the procedure, with videos

00:04:18:07- 00:04:22:19

Tracy Sheen

we weretrying to do everything on the fly, but sure, let's start with the

00:04:24:22- 00:04:35:02

Lucy

You cantell who's is the, the deadline here in tech, and it's definitely me. Thankyou. That's an awesome answer, Claire. How will you respond to that?

00:04:35:02- 00:04:58:15

Claire

have alwaysbeen at the heart of our business. That's what we do. But when I. When I thinkabout these, I really wish that I had gotten into AI note takers sooner becauseI've had such brilliant conversations, both with customers, but also, you know,with mentors and business helpers and colleagues. I wish I'd leant into thatand so that I could now go back.

00:04:58:16- 00:05:20:21

Claire

You know,I'm two years into I could go back and just sort of interrogate those thingsand raid them. That's a great tool that is just emerging called Granola, whichis it transcribes all of your notes, as many of the note takers do. Yourconversations. But what it does really well is incredible notes. So you can goback and you can chat with those notes.

00:05:20:22- 00:05:28:00

Claire

It willtake some of your points and all that key areas around those points. It's notetaking

00:05:29:08- 00:05:47:04

Lucy

I lovethat. I love that because. How easy is it too. You get so excited in thoseearly stages of business, for one. And any moment you have, you kind of like.Oh, well, I'll just keep going because now's the time. But to have thatinformation the way you were thinking what was going on would be absolutelypriceless.

00:05:47:06- 00:05:51:18

Lucy

And can youspell the name of that app? Where is it? Granola.

00:05:53:14- 00:05:59:04

Lucy

Okay.Awesome. Thank you, Tracy Hall. How about you?

00:05:59:04- 00:06:29:21

Tracy Hall

writingnotes because I'm only almost a year into my own business journey. After 25years in corporate, where all of these things were supplied and supporters. SoI am on a learning journey and finding these tools as I go. I think for me, Ihave to constantly remind myself to put time aside for learning because everyday I hear another tool, another AI technology, anything that is sent my way.

00:06:29:21- 00:06:55:07

Tracy Hall

I think Ineed to look into that. But I actually have to put time aside in my diary.Block my learning because it's very easy to get caught up in emails and LinkedInand the content and the, you know, all the doing that you are doing as a smallbusiness owner. So, I don't have a tool, but for me, investing my time now asI'm building a business in the learning so that I can go faster later.

00:06:56:00- 00:07:21:18

Lucy

Oh, I lovethat tip. And I hope we can get into a little bit later about, you know, blogsand podcasts and things that Tracy and Claire might recommend for that, too,because I think that's really important. So AI is a complex topic, especiallyprobably for women starting their business now. That might not apply toeverybody, but I think generally speaking, it's still something we're allgetting our head around a lot of the time.

00:07:21:20- 00:07:26:01

Lucy

Tracy Sheene,this is a question for you. How would you explain

00:07:26:01- 00:07:37:19

Lucy

AI insimple terms and how could it benefit at a very top level, a woman who isstarting a business? Because that's essentially what this season is about ofand business for that, considering starting stage.

00:07:38:13- 00:07:58:18

Tracy Sheen

Ye. Gosh,I. Well, for a start, I wish it was around when I started. So, Tracy, I'm kindof, envious that you get to jp in when all of this stuff is emerging and justpick it up and run with it from now. So really, the way I describe AI for myclients is think of it like a digital sidekick.

00:07:58:20- 00:08:28:08

Tracy Sheen

So it's nowthis ability that you can build your entire team from the ground up with thetraits, the values, the ethics, the skill sets that you need instead of tryingto do everything yourself. So in its most simplest terms, AI is going to helpyou be more productive. It's going to help you be more strategic. It's going tobe help you be more efficient.

00:08:28:10- 00:08:52:19

Tracy Sheen

You know,just a general kind of time saver and brainstorming tool that you don't have tosit at your own kitchen desk or go to coffee with a group of friends and tryand brainstorm these ideas. You can get the moment going and then type thatcontent or that idea to your friends and then go, okay, I'm this far along,help me sanity check it now.

00:08:53:07- 00:09:05:11

Lucy

Ye, I lovethat. And I wanted to add something there that I wouldn't have thought of untilI spoke to one of our members, Catherine Crane, this morning, and she wastelling me about how she uses AI. And she has a nine year old, and she.

00:09:05:11- 00:09:06:10

Speaker 2

Said.

00:09:06:12- 00:09:26:20

Lucy

They havelots of argents about the state of the nine year old's bedroom. And I was thatcan relate to that. And she, she talked into ChatGPT, she uploaded a photographof her daughter's bedroom and said, give me some prompts to help her know howto tackle her bedroom, clean up. You know, it worked, apparently worked acouple of times.

00:09:26:20- 00:09:47:08

Lucy

So I'mcalling that a win. But I think it's important to point out, too, that you canuse these tools for your mental load as much. And, you know, I'm sure, Claire,you've got a lot to say about this. But ye, not to. Ye, not to just keep it inthe business realm. It's it's helpful for all of those things as busy womenwith multifaceted lives.

00:09:47:08- 00:10:11:08

Claire

I totallyagree. You can use AI in your personal life as much as you do in your businesslife. And I always think of it, bringing business in personal life as aspringboard for ideas. I think it gets you past the blank page. And so, youknow, with the, the example that you mentioned earlier of, you know, what can Ihow can I get my daughter going on cleaning up her room?

00:10:11:08- 00:10:30:06

Claire

That'sexactly how you can use AI for all sorts of ideas. You can use it for travelitineraries. You can use it for, you know, ideas for kids parties or you know,how to keep them engaged in the holidays. It's such a great springboard. And Ithe only caution I would say there is make sure you go one step further afterthat springboard.

00:10:30:06- 00:10:49:13

Claire

Don't letit be the end result or the final thing that you put out in the world. And andmake sure you fact check it. I like to think of I as a teenager I discoveredwhen prompt engineering got 18 months ago. Now, the AI behaves a lot like ateenager. It is very smart, very clever.

00:10:49:13- 00:11:07:00

Claire

Itobviously knows all the latest things, but it thinks it knows everything whenit actually doesn't. And it is not, opposed to you just blatantly sayingsomething that is not true, to appear to be in the right or to be able to ananswer. So I think AI is in its adolescence in that you want to use it.

00:11:07:00- 00:11:12:10

Claire

Fantastic.But don't don't use it without checking it or without going that that littlestep

00:11:13:03- 00:11:23:02

Lucy

That's suchan important point. I mean, I think that's a minefield right now, isn't it?That that whole discussion about how you're bringing your own nuance in yourown critical thinking to that.

00:11:23:02- 00:11:23:23

Lucy

Tracy Hall,

00:11:23:23- 00:11:37:00

Lucy

this areaof being careful with information online is something you come at from adifferent perspective, but I feel like your advice here would be also salient

00:11:37:00- 00:11:53:20

Lucy

Because Ifeel like there's some lessons here that apply in what you're focused on in thecyber security and the online security space that apply to this kind of using afeel like using your, your, your own personal filter when you're taking ininformation.

00:11:53:20- 00:12:14:00

Tracy Hall

That'sright. And critical thinking. I think what Clare just said is so critical.Critical thinking is critical. And what we have to do is really engage thatthat part of our brain to to think. And, I think it's getting harder and harderbecause when everything is just presented to you so easily, it's very easy tojust go, oh ye, that's it.

00:12:14:02- 00:12:42:24

Tracy Hall

But I agreewith Clare. It's the first draft and it may not be entirely real or true. Soreally always engaging your critical thinking, fact checking, having multiplesources, really doing your own dis research. This isn't a solution to superspeed you through your work and your processes and things like that. It doeshelp of course make you more efficient, but it's not a, it is not a shortcutwhen it comes to those things.

00:12:43:01- 00:13:04:05

Tracy Hall

And thenwhat I would say about sort of, you know, the security and the cyber securityand the data security side of things. You know, I think you always need to bemindful of this because you are dealing with other people's data, in some casesin a small business. But even so yourself, you know, and for me, this becamevery apparent,

00:13:04:09- 00:13:25:09

Tracy Hall

being incorporate for 25 years, having the, you know, that safety net is those ITservices and then, you know, suddenly setting up my own business and having todownload Norton Antivirus and making sure that everything was ordered tight inthat, in that perspective, because I'm much more vulnerable as a small businessowner.

00:13:25:11- 00:13:51:09

Tracy Hall

And what weknow about scans and for is that small businesses lose incredible amounts ofmoney. They are some of the most highly sought after targets for criminals, forcriminals. And so it's it's doubly is important. And and the risk is huge. Youknow, we can lose a lot of money. The average loss to a small business througha cyber attack is about $45,000 in Australia.

00:13:51:11- 00:14:19:12

Tracy Hall

I don'tknow about you, but I don't have that money to kind of just lose. And so thereare many, many things that we can do. And I fully appreciate that. It seems alot. It seems overwhelming. And you don't often know where to start. And onelittle hot tip that I've got so small business owners if I can, is recommendthat you do a, small business cyber security session with Edeka.

00:14:19:14- 00:14:42:08

Tracy Hall

And whatthat involves is, is so if you're a small business, with, an employmentworkforce of under 20, they will do this for free. So you go online, you fillin your form, you answer some questions and you get a score. And I amembarrassed to admit that my score was woefully low. So that was enough to kickme into action.

00:14:42:08- 00:15:03:23

Tracy Hall

And theyfollow it up with a phone call, and they give you all of the advice in terms ofwhat you need to do. So they will work through your password manager, yourNorton antivirus. Make sure your software is up to date. They will literally gothrough the sort of the 8 to 10 things that you need to do and give you somebroad information, and then send you an email with links and follow upinformation.

00:15:03:24- 00:15:23:08

Tracy Hall

Now it'squite dense. It requires a lot of agency and leaning in, and I appreciate that.That's hard when you've got a lot of a lot of other things on especially isworking, workingmums. But what I would recommend is just tackle it one at atime and just put something again, automate it. Put in your diary.

00:15:23:10- 00:15:42:20

Tracy Hall

This weekI'm going to tackle a password manager because all my passwords are the same.And if I got hacked there'd be major issues. So things like that. I think areally great services out there that you can lean into, they're free. And Ifound the process really, really eye opening. And and you know, fantastic formy own use.

00:15:42:20- 00:15:43:14

Tracy Hall

So I highlyrecommend

00:15:44:05- 00:15:50:12

Lucy

That's agreat tip. Sorry. What did you say was called? Is it in taken? Ye.

00:15:50:12- 00:15:54:23

Tracy Hall

an agencyand that support people who have lost,

00:16:06:13- 00:16:21:09

Tracy Hall

You know,information like security session, they, they basically evaluate how cybersecure your small businesses and then give you tips and information and adviceon what to do to get that, to get that score higher.

00:16:21:11- 00:16:31:08

Tracy Hall

So even ifyou just do the test, which takes five minutes and sort of answering questions,you will get a score and that may or may not spur you into action.

00:16:31:18- 00:16:37:11

Lucy

Ye. Sogood. Tracy. Sheen, do you want to respond to that? I'm keen to hear what yourthoughts are on this as well.

00:16:38:13- 00:17:03:10

Tracy Sheen

Ye. Andlook, Tracy's made some great points there. The Australian federal governmenthave what they call the Essential eight, which are kind of eight key tips thatthey recommend all small business owners implement within their business. Andsome of them, you know, really quite easy and quite quick to do, which is nice.So things like two-factor or multi-factor authentication.

00:17:03:10- 00:17:08:16

Tracy Sheen

So, youknow, you absolutely need that switched on particularly

00:17:27:07- 00:17:28:04

Tracy Sheen

myFacebook.

00:17:28:06- 00:17:53:14

Tracy Sheen

How do I doit? And it will walk you through that. You can do it, and it's going to takeyou a couple of minutes to do. Once it's done, it's done. And it just gives youthat extra layer of security. If you're using Microsoft or Google, chances areyou're operating in the cloud. So that's right in one sense that you have yourinformation stored in a cloud based environment, which is typically onencrypted service.

00:17:53:15- 00:18:21:00

Tracy Sheen

That givesyou some level of protection. But, you know, as always, taught early on havethe old triplicate. So I have something stored in the cloud, have somethingstored locally, and then have a paper based or a localized based, storage aswell. So I think it's just being a well, and the big thing for me, you know, ifwe're talking about, you know, kids and families, please don't put photos ofkids on social media.

00:18:21:02- 00:18:54:11

Tracy Sheen

I know itis so tempting because they're, you know, gorgeous. And we all love like that'show I catch up with my, my great nieces and nephews and my grandbabies and allthat kind of stuff. But it's really quite frightening when you say that thereare hackers who are playing the long term, the long burn game here, they'reregistering website sites and accounts and everything with kids names from themoment that they are first put online and gathering that information over aperiod of time.

00:18:54:11- 00:19:20:21

Tracy Sheen

So whenthese teenagers turn 18, they have a complete I.D. work up on these kids readyto go. So, you know, I'm not even going to talk about some of the othernefarious uses that they can be put to, but really just think through, youknow, does your child give you agency to share their information or their visualsonline?

00:19:20:21- 00:19:42:21

Tracy Sheen

You know,maybe create, a private Facebook group or a private WhatsApp group or a privatechat where you can share the images with Grandma and Grandpa. So they'regetting to see what's going on. But please just be very mindful that there aresome longer term plays out there that may not just impact you.

00:19:49:00- 00:19:56:19

Lucy

Thank youfor that. That's a really, really important reminder. So thank you for sharing.Claire, what are the things that your customers are telling you that, you know,it's all about mental load, right? And that is something that we know well hereat 1%. What are some of the reoccurring challenges that people are using your,your app for.

00:20:14:04- 00:20:37:06

Claire

we're alldrowning in kit admin, right? The messages, the emails, the WhatsApp groups. Idon't know if anybody's ever been in a sports WhatsApp group, but it is gettingtedious and there are multiple of them, particularly if you have multiplechildren. So keeping up with all of that communication is really a full timejob, and that is something that every parent I speak to, mums and dads reallystruggles with.

00:20:37:06- 00:21:04:22

Claire

And so wecreated Gether to behave like, a great personal assistant would by reading themessages, going through them, pulling out any events or tasks that need to bedone, scheduling them onto a central calendar that everybody has access to formum, dad, partners. Any other caregivers that are involved, and sending a dailySMS, really simple daily SMS of what on tomorrow.

00:21:04:24- 00:21:22:24

Claire

And we dothat because the problem with having to keep up with and drowning in all ofthis kid admin is we miss stuff, all right? We drop the ball for things for ourkid, and sometimes it's little stuff that doesn't matter. Sometimes it's bigstuff. You know, I forgot my son's high school interview, which could have beendisastrous.

00:21:22:24- 00:21:45:03

Claire

It allworked out in the end. But you know, as a parent, you have so much going on andwe are as often as women leading these double lives of running our businessesand having our work and also having to juggle home that nobody can keep up. Andso for us, the biggest thing that, that we had people ask us was help me keepup or keep on top of all of the kid admin.

00:21:45:05- 00:21:54:06

Claire

And thenalso help me remember what's going on is the other thing that is reallyimportant, because I'm yet to speak to anybody who says that they haven'tforgotten something the longer play for that I think, is in using technology tolift and share mental load.

00:22:06:17- 00:22:27:11

Claire

The problemwith mental load is it's invisible. So nobody else can see it, that you keep itall in your head. And Tracy, you were talking earlier about, you know, gettingeverything out of your head. That is the problem with family. Mental load istypically it is all in one person's head. And so for us in the in the earlydays of gender, we knew that technology could help with this.

00:22:27:13- 00:22:50:23

Claire

It's notactually a huge technology help at Lift, I should say to help with mental load,but nobody was doing it. Everybody is busy, you know, doing automation to turnthe TV on or getting AI to, you know, create pretty pictures for us, which isgreat, but it doesn't help us in our daily lives. And so Gether, is aboutleveraging emerging technology to help parents in their daily life so that theycan focus on other things that matter.

00:22:50:23- 00:22:55:13

Claire

More thanreading a 15 page school newsletter that has swimming on page seven that you.

00:22:58:13- 00:23:21:17

Lucy

So wellsaid. Thank you for sharing that. But that invisibility thing just reallystruck me hard then, because it's true. It's true. We don't we don't talk aboutit enough. Actually, I was in a Facebook group the other day and someone wasposting to the other mums in there about how they manage the you know, thewinter sport routine and then, you know, the overflow of that.

00:23:21:17- 00:23:43:22

Lucy

And therewas so many great ideas in there, and I just felt the relief in those commentsof women just being able to go look like this is what's happening, and someonehad a solution for that. So I guess my point in sharing that is it's to get outof your head is such a relief, and to have it then tell you what to do back is iseven better.

00:23:43:22- 00:23:52:10

Lucy

So welldone on that. And thank you on behalf of mothers in Australia for thatwonderful invention.

00:23:52:10- 00:23:54:00

Claire

think it'sjust us. You know,

00:23:55:05- 00:23:57:19

Claire

just methat couldn't keep up. And this is something that comes back

00:23:59:16- 00:24:08:06

Claire

us, it'slike, oh, I thought it was just me. I really thought it was just that Icouldn't cope, that I wasn't able to do a good enough job at this.

00:24:08:06- 00:24:25:16

Claire

And yet itall of it. So I love it when I hear things like people sharing solutions andtips for how to manage that, how to lead a double life, which is a bit of atheme that we're on at Gether at the moment, because it's not just for anybody.It's definitely not just you. It's every single one of us who struggle.

00:24:25:16- 00:24:27:22

Claire

It's thesystem. It's not you as an individual.

00:24:28:09- 00:24:29:11

Lucy

So. Wellsaid.

00:24:29:11- 00:24:44:22

Lucy

when itcomes to social media and customer engagement, this, again, probably is more ofa question for you, Tracy, Sheen and Claire. But what, AI tools do yourecommend to enhance online presence?

00:24:44:24- 00:24:52:10

Lucy

I supposewe're talking about branding here around me, like personal branding, but evenprobably just the churning out of the social media stuff.

00:24:52:10- 00:24:55:22

Lucy

Tracy Sheenmight start with you on that.

00:24:55:22- 00:25:28:07

Tracy Sheen

biggest andquickest win you can do is learn how to prompt. So choose an lm. And by that, Imade a large language model. So that could be ChatGPT. It could be MicrosoftCopilot. Could be Google Gemini. It could be code. It could be perplexity. Itdoesn't matter. They all operate the same. And if you can learn how to interactwith those systems, your life will change in a good way.

00:25:28:09- 00:25:49:08

Tracy Sheen

And if youdon't know what to ask, the biggest tip, ask it what to ask. You know, that'sridiculous. But if you say, I need to write this blog, I need to do a Facebookpost. I don't know where to start. It will then come back and kind of go, okay,here you go. And then you can start to drill in.

00:25:49:08- 00:26:07:16

Tracy Sheen

Okay, well,ask me what you need to know in order to help me write that social media post.And it will then go, okay, so tell me about the business. So tell me whatyou're trying to do, or who do you want to serve or whatever. And you justanswer those questions. And the more you interact with that, the better theresponses will become.

00:26:07:16- 00:26:36:23

Tracy Sheen

Mine. Icall mine Linus, which is part, geeky, it joke and part peanuts. Snoopy. Linus,the character the used to drag around a security blanket. Because that's how Ifeel about my ChatGPT now is I treat it like I used to treat Google. So I checkeverything with it first. You know, even if I'm in the car, I talk to it now,you know, tell me about what's going on with that.

00:26:37:00- 00:27:03:19

Tracy Sheen

So I wouldalways start there as that. Here's what I'm thinking. Tell me where to kind ofstart. Then it kind of comes down to me, what do you enjoy doing? Becauseyou've got so many opportunities to create content now. And clients will enjoyreceiving your content in different format. So some people like to listen toaudio to podcast.

00:27:03:19- 00:27:40:01

Tracy Sheen

Some peoplelike to watch video, some people still like to raid. So you need to kind ofdrill down and go, okay, I'm going to double down on podcasting. Fantastic.Then find yourself something like cast magic, which is one of my absolute alltime favorite AI apps. So cast is in casting a fishing line cast and then magicall one word cast magic and you can upload a podcast, a video or an audio fileinto it, and it will take it and turn it into a blog, into social media post,into seven tips, frequently asked questions.

00:27:40:01- 00:28:03:02

Tracy Sheen

You know,whatever you need from there and you can repurpose to your heart's content.Another one I love and is Google Loom, which is a free app through Google. Andit is, they call it Google Loom or Google Notebook. And again, you can upload avideo or an audio file. And I did this with the upcoming launch of my book.

00:28:03:02- 00:28:25:20

Tracy Sheen

So if youcheck out the landing page, I created a podcast, a two person podcast. All Italking about what I'm writing about in the book. So I just added, you know,the overview of the book and then let this thing churn out a podcast. And it'sgreat, you know, and I've had forecasts created anywhere from a couple ofminutes through to 15, 20 minutes.

00:28:25:20- 00:29:03:09

Tracy Sheen

So it'sjust about kind of figuring out what you enjoy doing to create content, whetherit's writing video or audio, and then repurpose it. You don't have to becreating the content all the time. That's not going to build your communityonline. People don't like you talking at them all the time. So by finding wayswhere you can repurpose an offer and offer different sorts of ways to interact,that's certainly going to help you build your community and, you know, becomeknown online or improve your social media or your marketing.

00:29:04:01- 00:29:10:17

Lucy

I love thatsuch clear tips. And is it timely for you to give us a plug for the book?

00:29:16:06- 00:29:34:21

Tracy Sheen

ReimaginedBusiness is currently at the proofreader. Very exciting. So it will launch thelast week of May. And it's really this one is very much about the strategicthinking that we need to do to move into this new landscape, into this newworld.

00:29:34:23- 00:30:10:17

Tracy Sheen

How do wereimagine our business? How do we rethink everything that we've been doing? Notso much the practical aspect, because everything is changing so quickly. Stalkme online in a nice way. Tracy. I don't mean that from a data security point ofview, but in a nice way. You know, that's where I put on my regular updates oflike, come and check out Cast Magic or whatever, but this is really about andit is to me, a big seismic shift that we need to take from, you know, this isthe way we've always done business until now.

00:30:10:19- 00:30:29:03

Tracy Sheen

Now we needto be thinking like this. So it's really that nine step framework built aroundthe word reimagine, around how we take our business from where we've been towhere we want it to go. So we're sustainable, resilient, you know, all of thosethings that we want to have a business in five, ten, 15 years.

00:30:29:18- 00:30:47:08

Lucy

I justwanted to say what a generous voice you are in this space, Tracy, becauseyou've shared so much with us, over the years. But this, you know, it speaks tothat as well. Like, you're a really trusted voice. So honored to have you aspart of this little circle today. Claire and other.

00:30:47:08- 00:30:51:22

Lucy

Tracy, isthere anything you wanted to respond to in what Tracy was sharing then?

00:30:52:01- 00:31:19:15

Tracy Hall

One thatI've found really useful. I do a lot of podcast interviews, and, there is thereare many tools out there, but the one that I've found to use, and it's not tooexpensive for the paid version is, opus clip. And essentially you can put in yourYouTube link or you can put in the MP4, whatever, whatever format it comes in,or the Google Drive where you've got it of the full interview.

00:31:19:15- 00:31:45:06

Tracy Hall

And it doesneed to be or it actually doesn't need to be, to be visual as well. But it'shelpful. And what it does is it will spit out 20 different clips. All ranked inorder of how well the algorithm thinks that it will do on social, based on thetopic, based on how you've answered a question, and it automatically, figuresout the vision that goes with it.

00:31:45:06- 00:32:04:05

Tracy Hall

There arecaptions that get put and then it spit it out and you have a look at it, andyou can go into each clip and edit. So you can edit out some, you know, you canedit out silhouettes for example, and that edits it out of the audio as well asthe visual. And then it re.

00:32:04:07- 00:32:32:16

Tracy Hall

And so youcan actually get really, really punchy pieces of content based on interviewsthat you've done that you can then push on to your own channels. This is a veryspecific example. If you do have audiovisual, content of yourself. Butpotentially you could probably just film something and have a conversation withsomebody in terms of your thought leadership or what you offer as a business,or what you can see happening in the market, and create content that way, andit does it so quickly.

00:32:32:22- 00:32:43:05

Tracy Hall

You can popin your brand colors. So it's all branded up. Lovely. I've found it really,really useful and easy to use, and it's given me sort of a big bank of contentthat I can

00:32:48:05- 00:33:05:20

Lucy

So good.And I mean, as one podcaster to another. Actually, probably to several podcastshere on this. Like it? It is such a time consuming media. It's my favorite media,but it's time consuming. So I think, you know, even to it, like maybe 18 monthsago, we wouldn't have known that this stuff kind of exists. It just blows mymind.

00:33:05:20- 00:33:09:11

Lucy

Like it'sjust saving everyone so much time in that regard. So

00:33:09:18- 00:33:20:16

Tracy Hall

Sorry, Ithink there was another one. I know Tracy recommended another one on a previousconversation. We have just to give listeners another option, is that was thereanother video

00:33:22:19- 00:33:49:06

Tracy Sheen

Ye. There'sa few of them tries, but Mingo is another one that I use. So am I in VI. Prettymuch exactly the same as Opus. And the other thing I was just going to say towhat Tracy was saying that I love about both of those platforms is not onlydoes it cut them down and give you the closed captions and all the rest of it,because we know that over 80% of people who watch videos on social media watchthem without

00:33:51:05- 00:34:05:01

Lucy

80%. How?

00:34:09:01- 00:34:17:17

Tracy Sheen

that helpswith your ranking online as well. But what I love about both of those platformsis they will format them for the platform that you want to post on.

00:34:17:19- 00:34:37:04

Tracy Sheen

So if yousay I want this to Instagram, it will then format it to Instagram sizing. Ifyou say I want it for TikTok format, it's TikTok sizing, etc. so it's one lessthing. You have to go, oh, this looks great. But now, oh, hang on a minute, isthat square? Is that, you know, what have I what do I need that in.

00:34:37:06- 00:34:37:18

Tracy Sheen

It will

00:34:39:13- 00:34:48:15

Lucy

Amazing.Thank you for sharing that. Claire.

00:34:51:12- 00:35:04:05

Claire

what Ithink what I'd like to add to the conversation was I gets really good atcontent creation. There is a plethora of creation that I can do. I think it'simportant for business owners to take the role of curators.

00:35:04:07- 00:35:37:06

Claire

So it'sgreat to create content, but you absolutely must be curating that content foryour brand and making sure that you're tailoring it into your brand voice.Because what we're entering now is going to be a sea of sameness. There isthere is going to be a content explosion. And unless you take the time tocurate and to very carefully choose and direct what AI is creating for you, yourisk being stuck in the middle with mediocre content, and you also risk losingwhat is so important, which is your brand voice.

00:35:37:06- 00:35:39:03

Claire

And formost business owners, that's their own.

00:35:43:06- 00:35:57:00

Claire

you takethe time to make sure that it looks and it sounds and it projects the image andthe brand and the feeling that you want to be communicating to your customers.And that will do two things where you want to make sure that that content feelsauthentic.

00:35:57:02- 00:36:13:03

Claire

I hate thatword, but it's important, that it feels like it. It is. It is real and it iscoming from you. And it means that you will be able to stand out amongst, as,say, of what I think is going to be sameness as it becomes really easy tocreate content and everybody does it.

00:36:13:03- 00:36:24:12

Claire

Everybodyis going to then have to find ways to make sure that you stand out from thecrowd. So get AI to create the content for you, but make sure that you arecurating it for you and

00:36:26:13- 00:36:54:20

Lucy

So. Suchwise words. Absolutely. 100% support that, Something I wanted to add. And Ihave to admit, I am so slow to adopt any new form of technology, much toCarrie's dismay. But one of the things that I love the most about chat, GPT, isthe prevention of procrastination for me. Like if there's something I'm justhovering around, maybe it's an email, maybe it's a blog post.

00:36:56:16- 00:37:20:22

Lucy

It's likeyou can just type in what you're doing and just it gives you that sense oflike, you've at least started, which I think is like 80% of the problem whenyou're a procrastinator, like you just need to get one foot down. So I justwanted to say that to anyone who's listening, thinking, you know, I'm not quiteI might not quite be in there yet or I haven't tested it out because I'm sureI'm not the only one.

00:37:20:24- 00:37:41:21

Lucy

But they'relike the I suppose, again, going back to the mental load, like the piece thatcan sometimes give you the space that, that can kind of create to you is notinsignificant. So I would highly recommend, if anyone's teetering on the edgeof trying things that you reach out to any of these three incredible women toget their advice on that.

00:37:42:02- 00:38:06:15

Lucy

Certainlyby Tracy's book, try Claire's app, talk to Tracy online, and just reach out topeople for their advice, because I think the more we talk about it in reallypractical terms of what it can really give you, the less overwhelming it'sgoing to feel. And Melissa could probably take over as well. You know, we needa bit of a reality check every now and then in terms of how much we're doingand how much we're working.

00:38:11:21- 00:38:29:03

Claire

don't haveto use AI like ChatGPT or Google Gemini to be leveraging either most tools thatare out now, and that are emerging already have AI built into them, and oftenthat comes from ChatGPT. But you don't have to be in a chat in order toleverage it on the social.

00:38:29:03- 00:38:55:24

Claire

Right?There's a couple of great tools, like buffer, for example, for social mediathat has it leverages existing LMS to give you suggestions for posts to writeyour post copy and, you know, to Gether ideas and also tailor it acrossmultiple, channels and platforms so you can use other tools out there thatleverage AI without you having to be the prompt engineer every single time as away to get started.

00:38:55:24- 00:39:11:18

Claire

If you arefeeling a little bit intimidated, I mean, I would say just jump in. It's notscary. It's like having a conversation with anybody. But there are also othertools out there that are AI driven and AI powered that don't require you to begreat at prompt engineering, because they've started to do some

00:39:13:15- 00:39:26:10

Lucy

Interesting.Super interesting. Would anyone else like to add to that or add anything else?Is there anything you're busting to share that we haven't got to, couldprobably talk for hours with you guys. Just.

00:39:26:10- 00:39:43:17

Tracy Sheen

that is,the phrase that Claire is using there. Prompt engineering. It is something thatyou hear a lot. But, Lucy, as you rightly pointed out a minute ago, there isstill a number of people that are just kind of tailoring AI. Just learning allabout these, like it all feels a bit overwhelming.

00:39:43:17- 00:40:05:21

Tracy Sheen

And, thatcan still be language that I, I don't know what a prompt like. What is promptengineering that feels a bit much. So any of that, any of that stuff, if youhear any of that, that's just like prompt engineering is, is you having aconversation with your software, you know, so any time you jp into Google andyou go, where's the closest

00:40:10:07- 00:40:19:21

Tracy Sheen

like, youknow, I will throw my hands in the air for the for the entire tech universehere. I feel like sometimes we try to make it sound

00:40:23:02- 00:40:27:13

Tracy Sheen

come upwith all these, you know, our algorithm or learn or

00:40:28:12- 00:40:29:13

Lucy

Terminology.

00:40:33:04- 00:40:48:22

Tracy Sheen

really,don't let any of that put you off. If you hear the phrase prompt engineering,it's just you having a chat with Google or Facebook or whatever it is thatyou're talking to. If you hear lln large language model, you know, just jumpon, ask a

00:40:52:23- 00:40:53:17

Tracy Sheen

forgotthat.

00:40:53:19- 00:41:04:04

Tracy Sheen

All itmeans is, you know, but just don't let any of that like, it's passed me by. Ithas. It's just a bunch of boffins trying to sound bigger than they are.

00:41:04:06- 00:41:07:08

Lucy

Ye, I loveit. I love your straight talking.

00:41:07:08- 00:41:15:00

Claire

on that.Tracy, I actually think that mums are the best prompt engineers in the world.Because mums are very used to

00:41:18:02- 00:41:26:02

Claire

You have toclarify, you can't asse any knowledge. You're used to a back and forth and adialog with an irrational kind of toddler.

00:41:26:05- 00:41:29:08

Claire

You cantotally handle going through. It's going to be a breeze

00:41:32:02- 00:41:49:13

Claire

andprompting chat, GPT or Gemini or any of the large language models, any AI mumsare actually and I've seen it, they're intimidated by it, but they actuallyhave got all the skills on board that you have being a parent. Have you readyto get great results out of AI?

00:41:49:14- 00:41:52:24

Claire

Far betterthan anybody who probably doesn't have kids as yet.

00:41:54:17- 00:41:57:06

Claire

by it,actually you are overqualified

00:41:58:23- 00:42:03:21

Lucy

I lovethat. Claire. And the other thing is, you can turn AI off. There's off switch.

00:42:08:16- 00:42:28:03

Lucy

Ye. I don'tthink they have one, but maybe, Thank you so much, everyone. I'm just, again,going to put the opportunity at that for you guys to share. It's been such avibrant conversation. If there's anything you'd like to promote or justreiterate, please feel free.

00:42:28:03- 00:42:48:20

Claire

we wouldlove to help any mum out there who is struggling with mental load. And that isall of us. If we are, you know, at get that we'd love to help you and, visitget a life and you. There's nothing to download. You can just sign up, there'sa free trial there, and you can experience AI at work in the background.

00:42:48:22- 00:42:51:17

Claire

Helping tolift and share a mental load.

00:42:51:17- 00:42:54:10

Lucy

Writing.Thank you to Tracy or Tracy.

00:42:54:10- 00:43:17:10

Tracy Hall

was ye, Iwas just going to say, I fully feel the overwhelm of all of the informationthat is coming at me in relation to this topic. Being a small business, youknow, I'm just starting on my journey at this point in my, in my life, and itcan feel overwhelming. I just want to like I appreciate that for everybody.

00:43:17:12- 00:43:38:01

Tracy Hall

But the waythat I'm thinking about it at the moment is I've gone from working in bigcorporate environments with big teams, and every time I think to myself, oh, Ijust wish I had someone that I could hand that over to. I just wish there was ateam that could, you know, take that brief and come back to me.

00:43:38:03- 00:44:03:22

Tracy Hall

I thinkabout I in that regard, you know, who would who are the people I'm missing inmy business that that I don't have now that I used to have in my corporate lifethat could do things for me or progressive project further. And then I thinkabout, is there a tool out there that can do that? And whichever the biggestpain point is at the time, I'll then just research that because if you try anddo everything at once, it's too much.

00:44:03:24- 00:44:30:13

Tracy Hall

Just try alittle bit by a little bit based on your needs and think about I think about itin terms of having a team around me, that are not people, their platforms ortheir tools that can help me, deliver more with just my resource at hand. So I,I appreciate that. It's a lot to take in, but just take it step by step andinvest the time upfront and you'll reap the rewards after.

00:44:32:16- 00:44:52:11

Tracy Sheen

My lastthing would be exactly what you know to. To echo what Tracy said, that is,don't try and do everything at once. You know, often we look around and we go,we're really good at identifying everything that we're not happy with or that,you know, it's overwhelming us or that we want to improve. So two things withthat.

00:44:52:11- 00:45:09:22

Tracy Sheen

Sure, writeit all down because if it's out of your head, you know, at least then you cango, You know, and it's still there. But then you can kind of look at it and go,if I got that one thing, whatever that was, if I got that one thing and we knowwhat that one thing is, right?

00:45:09:22- 00:45:30:13

Tracy Sheen

It mightbe, you know, getting kids with their socks on the right way or wear matchingsocks, or maybe it's the like, whatever it is, if I can get that one thingfixed, what will that mean? Does that mean I get to set my kids to sport? Doesthat mean I get to go to the gym? Does that like what is it and work throughthat one thing?

00:45:30:15- 00:45:59:03

Tracy Sheen

Becauseguaranteed, if you try and do more than one thing, you're going to do none ofthem and you're going to end up beating yourself up because I knew it wouldn'twork and bl, bl, bl, bl, bl. So just pick one thing and my other thing would befun to try, you know? And I say this every time I'm on a podcast or I'mchatting to you like about the Mums & Co and the Mumbition team, this isamazing tribe listening.

00:45:59:05- 00:46:25:02

Tracy Sheen

Pull up thechair at the kitchen table and have a chat because you are amongst your peoplehere. They get you and they are here to cheer you on and help you get where youneed to go, when where you want to go. So lean into that experience, lean intothat, and don't be afraid to go. I have no idea what I'm doing today, and Ijust need to vent right into your people.

00:46:25:08- 00:46:50:17

Tracy Sheen

And then indoing that, you're going to find a clay, you're going to find a Tracy, you'regoing to find a Katrina, you're going to find a Kate that goes, I gotta trythis. Thank you. Right. So it really, as much as all that AI and digital toolsand cyber security and everything will help you, you gotta have people.

00:46:50:17- 00:47:06:19

Tracy Sheen

It comesback to pull that chair up at the table, have a cuppa, have a chat and justreconnect and figure out what's that thing and, and get your help and yoursupport from the people who are here to cheer you on.

00:47:07:19- 00:47:12:06

Lucy

Sobeautiful. Thank you so much, Tracy. So well said.

00:47:12:06- 00:47:14:16

Lucy

Thank youall so much. That was just phenomenal.

00:47:15:11- 00:47:24:20

Lucy

You canreach out to any of our guests in this series via our Mums & Co Businessdirectory at www.mumsandco.com.au today you and subscribe to Mumbition today.

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