What is this workshop about?
Verity Hare, founder of TradieWives, shares her journey of transforming a simple Facebook group into a thriving business community of over 38,000 members. In this session, she reveals the secrets to building an authentic, engaged online space that supports women in trades and small business. Her approach blends empathy, structure, and strategic monetisation to create lasting impact.

‍Key Takeaways

‍1.    Start with a Real Need

Verity’s community began as a way to support her own family business. Solving a genuine problem for a niche audience is the foundation of a strong community.

2.    Engagement is Everything

Mix education, humour, and vulnerability in your content. Know your members deeply—their pain points, goals, and personalities—to foster trust and connection.

3.    Monetise with Integrity

From directories to business academies and events, Verity shows how to turn community value into sustainable revenue—without compromising authenticity.

‍Who is this for?  This event is for all business owners, no matter what stage of business you’re in. For cancellation Terms and Conditions please visit https://www.mumsandco.com.au/membership-terms-and-conditions.   ‍

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The information provided by Mums & Co is for general educational purposes only and does not constitute financial or other professional advice. Content is general in nature and does not consider your personal circumstances, financial situation or needs.