Armed with over a decade of running successful businesses, global marketing expert Katrina McCarter – a Fortune 100 corporate chief turned entrepreneur, international award-winning speaker and author – has helped hundreds of clients build businesses, reputations and visibility. With over 25 years’ experience, Katrina brings absolute clarity, outrageous confidence and true commercial success. She’s reached audiences of thousands across Europe, the US and Australia and is a five-time B&T Women in Media Awards finalist and 2021 Top 50 Small Business Leader.

1. What is the #1 question you get asked the most, and what is your answer?

The most common question I get asked is always around understanding welcome. They are not alone! Research I undertook along with four colleagues in late 2022 revealed that 61% of small business owners find marketing overwhelming. I see my job as to help strip back all the marketing noise for my clients and get them super clear on their immediate marketing priorities.

2. When you work with Katrina you will come away with:

1.Absolute clarity

2.Outrageous confidence

3.True commercial success

3. List your proudest achievements:

My 3 kids are definitely my proudest achievement - hands down! In business, my proudest achievements really are my longevity. I launched my first business in 2011 and I’ve had a number of businesses since then. I love that i’ve been able to constantly learn and evolve and to have the confidence to take some risks along the way.

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