Mums & Co Expert

Tracy Sheen

Founder The Digital Guide


When you work with Tracy you will leave with 3 key takeaways:

  1. Take the time to create a technology strategy for your business. We all have a business plan, a marketing plan, yet we don’t have a technology plan. That’s why so many of us end up with a patchwork quilt of technology without a coherent reason for adding something new.
  2. Invest 15 min every day to read, watch or listen to something around technology, The space changes so quickly you need to stay in touch with what’s happening. It doesn’t need to be a huge effort though, build 15 min into your everyday routine over coffee.
  3. Don’t agonise! Most of the digital solutions you’re looking for in your business are all fairly similar. Make a quick lost of your top priorities you’re looking for and choose a solution that will tick most of your boxes. Then commit to learning the new tech. 30 min every day for 30 days. At the end of that time if you haven’t bonded with it, or it’s not doing what you need, get rid of it and choose the next solution to trial.

Key Achievements

  • CPM (Certified Practicing Marketer) through AMI (Australian Marketing Institute)
  • Regular tech commentator on ‘Kochie’s Business Builders’
  • Author of “The End of Technophobia”, Australia’s Business Book 2021 and Best Technology Book 2021
  • Top 50 Small Business Leaders 2021
  • Featured in numerous media outlets including New Idea, Money Magazine, Channel 7 and Sydney Morning Herald
  • Judge for
  • Australian Web Awards
  • Australian Podcast Awards
  • Australian Marketing Awards
  • NSW Tourism
  • Launched Australia’s first panel style podcast ’Not Another Business Show'

Areas of expertise

  • Business technology solutions
  • Digital marketing
  • Social media (particularly love LinkedIn)
  • Content Writing
  • Inbound Marketing
  • Podcasting
  • Marketing partner

Expertise in:

  • Scale a business
  • Strategic plan
  • SEO and Paid Search
  • Goal setting
  • Website optimisation
  • Website design
  • Customer Experience
  • Launch new product/service
  • Customer conversion
  • Productivity
  • Content marketing
  • Business process automation

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Expert Testimonials

There are always things (like email) that I've set up weirdly so it's unproductive, or I hear of other options to look into further when I have time. I’ve never really known the capacity of the digital features I already have, so often opt for add-ons to make life easier. The session with Tracy opened my eyes to what was right before me. She makes the digital world so easy to understand and is full of ideas to help. Finding out I just had to make a few small tweaks, I just wanted to hug her!

Amanda Paul

Brand Injection

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