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Sarah Smith
Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).
Read their story
Sarah Smith
Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).
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Demystifying Design Thinking with Lara Husselbee

Demystifying Design Thinking with Lara Husselbee
8 August 2019
Design Thinking is one of those terms that can cause confusion.

At our Be MPowered Conference, Human-Centred-Design Consultant Lara Husselbee shared the fundamentals of design thinking and human-centered design with our attendees.

Missed out on the conference? Never fear. We have Lara's workshop available for you to watch in your own time. Lara goes through the frameworks to optimise your business and shares how through understanding and empathy you can uplift your people and your client’s experiences.

4 key takeaways on Design Thinking

  1. What Design Thinking and Human Centred design actually is!
  2. Why its relevant and how it can help you succeed
  3. An insight into some of the tools and techniques that sit behind the frameworks
  4. Practical experience Empathy Mapping

Lara's Be MPowered Workshop

Lara’s workshop, titled ‘Design Thinking: What the heck is it?’, taught attendees the fundamentals of design thinking and human-centred design, why everyone should seek feedback and how to get it without a huge investment.

Watch Lara's workshop here!
“Low fidelity is best to test,” says Lara.

Lara explains that it’s better to have a bunch of post-it notes that you can move around, than spending a tonne of money to make things polished, only to have no one engage with it.

She says, “This practical workshop is for anyone running a small business who wants to get their brand noticed and talked about. You will get an insight into the strategies that the biggest brands use and small businesses think they can’t afford on their budgets.”

Who is Lara?

Lara is a no BS, insights-to-action, creative problem solver with deep roots in designing ideal and cost-effective experiences for customers, clients and staff.

To date, her career has stretched across financial services, the tech sector and learning and development industry in locations across Australia, India and South Africa.

Lara’s personal experiences

On the side, Lara runs her own start up called Sundae Suits, is an adventure Swim Guide and a board member for Wear It Purple.

When Lara and her friends were starting Sundae Suits (@SundaeSuits on Instagram), she says that the product testing process looked like this:

  1. Product idea - Colourful novelty suits
  2. Testing - The team wore the suits to a party - friends of friends loved them
  3. Planning - The team came up with the tone of voice, the UVP and who the customer was.
  4. Launched with some test markets - rugby teams, queer women.
  5. Adjusted the marketing to primarily target queer women based on the positive response.

Don’t miss out!

You can watch Lara's workshop 'Design Thinking: What the heck is it?" in our Digital Resource Library.

Watch it in your own time today!

Recommended Reading: What Kind Of Negotiator Are You?
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Recommended Reading: Is Innovation Part of Your Business' Day To Day?

Mums & Co have created a special taskforce to support our 345,000 + members to best manage throughout the coronavirus crisis. The taskforce includes 15 experts, who will be answering your questions via daily webinars and making themselves available for individual consultations, if you need. We’re also developing a chat-bot to support you, 24.7. Access to our taskforce is available via a Mums & Co premium membership, which we are providing for free for the next 3 months.


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