Email template for COVID-19 client communications 

Clear and honest communication is key to retaining clients. Download our step by step email template here.


Most businesses will have been affected in some way by the COVID-19 pandemic. Many experts are advising that one of the key ways for your business to ride out this storm is clear and honest communications. This includes with your employees and also with clients.

But where do you even start? How much information should you share? And what should you include?

Mums & Co has put together a 5 step template to help you clearly construct a a client email to advise them of your business operations during COVID-19 disruption. 

5 points of information to include for clients

  1. Acknowledge
  2. Explain
  3. Anticipate
  4. Invite
  5. Reassure

Want more? The full template is available for download here. Just pop in your email address and we will send it straight to your inbox. All you need to do is fill in the blanks with your business details.

Download your free email template now

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Recommended Reading: Working From Home With The Kids In Lock Down
Recommended Reading: 10 Mental Health Resources To Get You Through COVID-19
Recommended Reading: How To Find Connection In Times of Social Distancing and Self Isolation

Mums & Co have created a special taskforce to support our 345,000 + members to best manage throughout the coronavirus crisis. The taskforce includes 15 experts, who will be answering your questions via daily webinars and making themselves available for individual consultations, if you need. We’re also developing a chat-bot to support you, 24.7. Access to our taskforce is available via a Mums & Co premium membership, which we are providing for free for the next 3 months.


We’re here to support you and we’re stronger together. Join us here.


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