Keep Reading
Sarah Smith
Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).
Read their story
Sarah Smith
Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).
Read their story
Sarah Smith
Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).
Read their story
Become a member

Asking Clients For Reviews and Testimonials

Asking Clients For Reviews and Testimonials
17 June 2020

One of most effective forms of  marketing? Client testimonials and reviews.

You’ve probably seen them yourself – those glowing, gushing words of praise for the service or experience one business person gave another that can be the trigger to help you choose one service provider over another.

But how do you get them for you own business and how can you make yours stand out from the pack?

How to ask for reviews or testimonials

Asking for a positive review of your work efforts is a tough thing for many business owners – but if you get it right, it can become an important marketing tool that attracts more clients to your business. 

One easy way to get a testimonial from your happy clients is to implement a request for one as part of your standard after-sales follow- up. Creating a simple and brief survey at the end of a project milestone is a stress-free way to ask for a testimonial and it comes at an exciting time – that moment when their anticipation is met with your great product/service and they are happy to receive it.

1. Make It Easy

The more streamlined the process, the easier it is for everyone involved.

Here are some simple ways to make surveying your happy clients easy:

  • Google Forms. Setting this up is quick and easy, and one added bonus is that the answers are automatically populated into a Google Sheet for you to check later. 
  • Survey Monkey. This platform provides a quick and efficient way to create and distribute customer surveys. Once you create it, the same survey can be used for similar clients – simply by sharing a link.
Screen shot from Nurturing you and your customers through a crisis
Recommended Viewing: Nurturing You and Your Customers Through A Crisis - Watch now!

2. Social Media Sharing

If you have a social media presence – whether that’s a Facebook business page, a LinkedIn profile, or a Twitter account for business, inviting people to post their recommendations online can be good for business. At the touch of your device, that lovely testimonial becomes shareable and visible – a reminder to all your followers that you are good at what you do.

On the flip-side, be prepared for occasional negative comments from clients who may not have had a rosy experience with your business.

The best way to deal with it? Don’t ignore it – and don’t get into a debate. Simply address it in the public space quickly and politely – offering a sweetener to smooth the experience. If they are up for an argument, don’t bite back on social media. It’s a bad look and one that can seen by a lot of people.

3. Video Testimonials Get Results

Smart phones put great quality cameras at your fingertips and if you are able to shoot a video of a finished product, or a happy thank you from a satisfied client, video is a great addition to your website or social media pages. Make sure you have the permission of the person you film and that they understand where you will be using their video.

Recommended Reading: How I Made 500 Sales in My First 3 Months

Recommended Reading: How to Increase Your Business 10x With Paid Marketing

Recommended Reading: How to Generate Leads On LinkedIn

Mums & Co have created a special taskforce to support our 345,000 + members to best manage throughout the coronavirus crisis. The taskforce includes 15 experts, who will be answering your questions via daily webinars and making themselves available for individual consultations, if you need. We’re also developing a chat-bot to support you, 24.7.

We’re here to support you and we’re stronger together. Join us here.

Insights

How Mums & Co helped put Lija's business on the fast track
18 September 2020
Lija is a visionary female founder helping companies to embrace a more flexible and productive approach to recruiting.
Read more
Member Profile Ann Phan Naturely Shop
17 August 2020
Meet Mums & Co Community Member Ann Phan from Naturely Shop.
Read more
Finding Your New Normal
31 July 2020
Join this small group session to learn how business owners can give themselves permission to succeed in this ‘new normal’ and address the topic of value and pricing.
Read more